The time when a payer would just rely on structured data to manage the member experience is long gone. Today, unstructured data and content management play a big role in the Member-360 data platform, which serves as the hub of an ecosystem for member relationship management. With the 360 data platform, all enterprise functions are managed, analyzed, and regularly checked for more precise or practical relationships in this ecosystem.
Download this report to explore why payers need a member-360 data platform that can deliver a unified view of members and can incrementally evolve.