Have you ever wondered why your website isn’t ranking as high as you’d like on Google? If so, then it’s time for an SEO audit!
An SEO audit is a checkup for your website to see how well it is optimized for search engines. This can help identify any areas that need improvement so you can make the necessary changes and improve your website’s ranking.
The Easy 10 Step SEO Audit & Checklist in 2022
Not sure where to start? No problem! We’ve put together an easy 10-step SEO audit checklist to help you get started.
1. Check Your Website’s Title Tag
One of the first things you’ll want to check is your website’s title tag. The title tag is what appears in the search engine results pages (SERPs) as the clickable link to your website.
Make sure that your title tag is unique, descriptive, and includes your target keyword. Keep it under 60 characters so it doesn’t get cut off in the SERPs.
2. Check Your Meta Description
The meta description is the short description of your website that appears under your title tag in the SERPs.
Unlike the title tag, you don’t have control over what Google displays in the meta description. However, you can influence what Google pulls by writing a unique and compelling meta description for each page on your website.
3. Check Your H1 Tag
Your H1 tag is like a mini-title for your page. It should be unique and describe the main topic of your page.
The H1 tag is one of the most important SEO elements on your page, so make sure to use your target keyword in it.
4. Check Your Website’s Content
After your title tag, meta description, and H1 tag, your page’s next most important SEO element is the content.
Your content should be high-quality, well-written, and relevant to your target keyword. It should also be at least 300 words long.
5. Check for Broken Links
Broken links can hurt your SEO in two ways: they make it harder for search engines to crawl your website and they provide a poor user experience.
You can use a tool like Screaming Frog SEO Spider to find and fix broken links. Just enter your website’s URL and it will crawl your site to find any broken links.
6. Check Your Website’s Image Alt Text
Another important SEO element to check is your website’s image alt text. The alt text is the text that appears when an image can’t be displayed. It’s also used by search engines to help them understand what an image is about.
Make sure to include relevant keywords in your image alt text so search engines can better understand your images.
7. Check Your Website’s PageSpeed Insights Score
Page speed is an important factor for SEO. A fast website not only provides a better user experience but also helps your website rank higher in the SERPs.
You can check your website’s page speed with Google’s PageSpeed Insights tool. Just enter your URL and it will give you a score from 0-100.
8. Check Your Website for Mobile-Friendliness
Another important SEO factor to consider is mobile-friendliness. With more and more people using smartphones and tablets to access the internet, it’s important to make sure your website is optimized for these devices.
You can test your website’s mobile-friendliness with Google’s Mobile-Friendly Test tool. Just enter your URL and it will tell you if your website is mobile-friendly or not.
9. Check Your Website for SEO Errors
There are a lot of potential SEO errors that can hurt your website’s ranking. These include things like duplicate content, thin content, missing title tags, and meta descriptions.
You can use a tool like Screaming Frog SEO Spider to find and fix these SEO errors. Just enter your website’s URL and it will crawl your site to find any SEO errors.
10. Check Your Website’s Backlinks
Last but not least, you’ll want to check your website’s backlinks. Backlinks are links from other websites to yours. They help improve your website’s SEO by increasing its authority in the eyes of Google.
To check your website’s backlinks, you can use a tool like Majestic SEO. Just enter your URL and it will show you all the backlinks pointing to your site.
Now that you’ve checked all of these SEO elements, it’s time to fix any errors that you may have found. By doing this, you can help improve your website’s SEO and get it to rank higher in the SERPs.